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Own the future
of recovery.

A once-in-a-lifetime opportunity: India’s most advanced recovery and longevity brand, by Tiger & Krishna Shroff, is inviting its first franchise partners. One flagship. One blueprint. Your city next.

( 01 ) The invitation

A category
of one.

Matrix Wellness is a structured wellness ecosystem, science-backed, expertly personalised, and designed for everyday use. The same operator that built India’s premier combat-sports institution has spent two years building the country’s most advanced recovery and longevity destination.

Eleven modalities. One ecosystem. One personalised therapy stack for every guest, guided by Matrix IQ, our digital intake and personalisation engine. This is the franchise invitation for operators ready to bring it to their city.

Enquire about a territory →
Tiger and Krishna Shroff, founders of Matrix WellnessTiger & Krishna Shroff, Founders
( 02 ) Why Matrix Wellness

Built to earn
its keep.

01Recovery is the new luxuryCategory tailwindMassage, IV & nutrition therapy, cryotherapy, dry float, hyperbaric oxygen, the tools elite athletes and the world’s longevity pioneers use, brought to your city.
02Matrix IQ personalisationConversion engineOur digital intake tool identifies each guest’s recovery needs and builds a personalised therapy stack, driving conversion, ticket size and retention.
03Celebrity-backed, clinically overseenBrand altitudeThe cultural reach of Tiger & Krishna Shroff meets clinical-grade equipment, evidence-based protocols and dedicated clinical oversight.
04Dual-revenue, high-margin modelUnit economicsMemberships funnel guests into premium paid therapies; non-members convert via packages; diagnostics drive retention. Margin built in.
05Modular & turnkeyDe-risked launchTake the full stack or start with a few. Design integration, equipment sourcing, managed AMC, staffing, training and marketing, a standardised system you can open and run with confidence.
( 03 ) The blueprint

Built once, in Santacruz.
Delivered everywhere.

The Santacruz flagship is open. Two years of design, engineering and licensing work, now the proof point and the blueprint every partner centre is built to.

Glass-front therapy rooms line a warm, softly lit corridor, quiet luxury in warm neutrals, stone and engineered wood, designed to slow the heart rate from the moment a guest walks in. Each new centre is delivered to this benchmark: the same therapy menu, the same Matrix IQ engine, the same design language.

A dedicated Matrix project coordinator works with your team from first floor-plan review through commissioning, so every centre opens flagship-ready.

“From day one, the support and training from the Matrix team have been incredible, strong branding made our launch smooth and successful.”
A Matrix franchise partner
( 04 ) The experience you’ll deliver
Whole-body cryotherapy chamberCryotherapy · −140°C
Dry cold float bedDry float
PEMF BiopodPEMF Biopod
Red light therapy bedRed light
IV loungeIV lounge
( 05 ) The modular model

Take all,
or start with a few.

Matrix Wellness is not a take-it-or-leave-it package. Choose the stack that fits your space, demographic and capital plan, then expand the menu as the centre matures.

Start here
The Core
High utilisation · fast to revenue
  • Massage & bodywork rooms
  • IV + nutrition therapy
  • Shared recovery zone, traditional sauna + cold plunge
  • Concierge assessment
The Premium Stack
The high-margin draws
  • Whole-body cryotherapy
  • PEMF & IHHT
  • Photobiomodulation (red light)
  • Contrast hydrotherapy
The Full Flagship
The complete flagship benchmark
  • Hyperbaric oxygen
  • Dry cold float
  • Sleep optimisation
  • Genomic & metabolite diagnostics

One brand. Your menu. Matrix IQ, the design language, the operating model and the brand come standard with every centre, the therapy mix is yours to choose, and yours to expand.

( 06 ) Two ways to own

Run it yourself,
or hand us the keys.

FOFO
Franchise-owned · franchise-operated
  • You own and run the centre day-to-day
  • Matrix provides the brand, system and training
  • Ongoing operations support and reviews
  • For hands-on operators
FOCO
Franchise-owned · company-operated
  • You invest; Matrix operates end-to-end
  • Staffing, delivery and management by Matrix
  • Flagship-grade consistency, hands-off
  • For investors and portfolio owners

Detailed commercials, the architect & MEP reference pack, and a project-specific operating & financial model for your floor plate are shared under NDA.

( 07 ) From signature to opening

From signature
to opening day.

Once you sign, we move quickly, a dedicated Matrix project coordinator integrates your team from day one, with co-branded collateral, founder-association rights for launch, digital and influencer campaigns, pre-launch activations and coordinated press.

i.Site & designFloor-plate selection, spatial planning and MEP load schedules for your selected therapy mix.
ii.Fit-out & installCivil, electrical and HVAC fit-out with equipment sourcing and commissioning, typically 12 to 14 weeks.
iii.Team & trainingRecruitment and certification of specialists, front-desk and clinical oversight to the Matrix standard.
iv.Pre-launchTargeted promotions, activations and a membership drive to build a base before opening day.
v.Launch & beyondA flagship-grade opening, followed by ongoing operations support and a Matrix-managed equipment lifecycle.
( 08 ) Where we’re going

Open in Mumbai.
Next: Ahmedabad.

Each new centre is built to the flagship benchmark, standardised in execution, personalised in delivery. Territories are protected, and allocated in order of conversation.

Flagship · now open
Mumbai · Santacruz
Coming up & in conversation
Ahmedabad · coming upDelhi NCRBengaluruHyderabadPuneChennaiKolkataChandigarh
( 09 ) Franchise questions

Before you enquire.

The questions every prospective partner asks first. The full picture, including commercials, is shared under NDA.

Why is the Matrix Wellness franchise a once-in-a-lifetime opportunity?
Because the category is being defined right now. Matrix Wellness is the first pan-India recovery, longevity and biohacking brand with eleven modalities under one roof, a proven flagship in Santacruz, Mumbai, celebrity founders in Tiger and Krishna Shroff, and the operator of 20+ MMA Matrix centres behind it. Early partners secure the best territories before the network fills, and every centre after that is built on the blueprint they helped prove.
What does a Matrix Wellness franchise include?
A turnkey, modular recovery and longevity centre built to the Santacruz flagship benchmark: design integration, equipment sourcing (cryotherapy, hyperbaric oxygen, dry cold float, red light, PEMF, compression, IV lounge, EMS and diagnostics), Matrix IQ, staffing and training, launch marketing and a Matrix-managed AMC. Partners can take the full stack or start with a curated set of modalities.
What are the FOFO and FOCO franchise models?
FOFO is franchise-owned, franchise-operated: you run the centre day to day with Matrix systems, training and brand support. FOCO is franchise-owned, company-operated: you invest and Matrix operates the centre for you. Both are built to the same flagship benchmark.
Which cities are open for a Matrix Wellness franchise?
The flagship is open in Santacruz, Mumbai and the first partner centre is coming up in Ahmedabad. Territories are open across India, with metro and tier-one cities prioritised. Write to franchise@matrixwellness.in with your city.
What is the investment for a Matrix Wellness franchise?
Commercials, including investment, fees and the modular options, are shared under NDA after a first conversation. Submit the enquiry form or WhatsApp +91 98330 44464 to start.
How long does it take to open a Matrix Wellness centre?
From signature to opening day, a centre moves through site selection, design integration, equipment installation, team training and a soft launch. Timelines depend on the site and the modalities chosen; the flagship blueprint keeps the process predictable.
Franchise enquiry

Bring it to
your city.

We respond to qualified enquiries within 48 hours. Detailed commercials are shared under NDA.

The Matrix Wellness sanctuaryBuilt to the flagship benchmark
Emailfranchise@matrixwellness.in
Phone+91 98330 44464
VisitMatrix Wellness, 5th Floor, Plot No. 106, Linking Road, Santacruz West, Mumbai 400054
Networkmmamatrix.org · @matrix.wellness
Recovery · Longevity · Biohacking

Step into a new
era of recovery.

The flagship is open. The playbook is proven. The next Matrix Wellness could carry your name.

Start the conversation →Meet the founders